Sales of consumer durables grow

The life cycle of any product is not more than 12 months now, after which new products or new features take over says Ravinder Zutshi, deputy managing director of Samsung India Electronics.

In an interview given to Business Standard, he also explained how television sales have grown 21 per cent, washing machines have grown at 23.8 per cent and refrigerators and air conditioners (ACs) have by 15 and 51.2 per cent during January-June 2007.

Zutshi also said that the rise in the price of consumer finance has not impacted Samsung India Electronics as only about 20 per cent of purchases are on installments.