Maruti to woo rural market customers

Maruti Suzuki India is rolling out a new initiative to woo customers in rural areas to widen its customer base.

The company is targeting this market through various means which include network expansion, appointing rural dealer sales executives and holding rural camps for customers. As a part of the company's strategy, it is getting in touch with village heads and is planning initiatives with local gram panchayats.

Sales from the rural markets currently accounts to 10% of the company's total turnover and is looking at higher growth in this market.

The company is also strengthening production capacities at its Manesar plant from the existing 1 lakh units to 170000 units next month.