Maruti extends the eligibility of cars to be sold

Maruti Suzuki India has relaxed the eligibility of cars that can be sold at any of its 280 True Value dealerships in the country. Till now, the Company offered exchange price of cars that are not more than 10 years old and with a maximum mileage of 1 lakh kilometres.

Maruti will now accept any car of any age and will pay you a maximum of Rs. 40,000 for the same.

According to estimates around 25 lakh cars ply on the roads or rot in the garages today and are more than 10 years old. The Company wants to tap into this segment of old Fiat, Ambassador, or even a Maruti 800 and offer them a new car.

The company has created a database of hundreds of scrap dealers across the country and has invited them for an auction with a collection of around 100 cars. The scrap dealers then bid for the cars and are provided with a detailed technical condition report of each car.

Ever since the launch of True Value, it has not only been a financially profitable venture, but it has also helped the company retain its leadership in the car market. A majority of customers, who are selling their old cars, ends up buying a new car from the company in return.