Eastman to launch new auto accessory brand

Auto accessory maker, Eastman Industries is planning to launch its new auto accessory brand in the country to strengthen its presence in domestic market said media reports.

The company’s primary business includes sourcing completely built two-wheelers and three-wheelers from Chinese manufacturers and selling them in the Latin American region.

Media quoted Shekhar Singhal, director, Eastman Industries, “Going forward, our aim is to become an Rs 1,000 crore group by 2010-11 and we cannot achieve this target without consolidating in the domestic market. The company is taking a slew of initiatives which include floating an auto accessory brand ‘Addo Glitz’.”

Apart from the auto accessory brand, the company would also start manufacturing automotive batteries and tractor components for domestic and international markets.

Eastman markets a range of two-wheelers and three-wheelers, including motorcycles, scooters, mopeds and commercial and passenger three-wheelers under brand names Eastman, Tough and Regent.